Company Logos

In the world of advertising, logo design & branding is one of the key pillars of a company’s identity. The amount of thought and work that goes behind the seemingly simplest of logos would boggle the mind of any advertising outsider. Below are the logos that have hidden symbolism you may have not noticed before.

1. Amazon


Did you ever notice the arrow from ‘A’ to ‘Z’ in the Amazon logo? The thought is that Amazon carries everything from…. well you know the rest 🙂 Some say it also forms a slight smiley face…

2. FedEx


The white space between the ‘E’ and the ‘X’ forms a perfect arrow, suggesting a company moving forward and looking ahead. It’s subtle, but now it’s all I see whenever the logo appears.


Goodwil logo

The iconic smiling face is in fact the ‘G’ in Goodwill zoomed in an cropped slightly. Clever 🙂

4. Baskin Robbins


The BR in the Baskin Robbins logo is made of two colours. When you focus on just the pink portion, the number 31 appears, denoting the number of flavours Baskin Robbins offers!

5. NBC


The iconic NBC logo has a peacock in white with five colourful feathers representing each division of NBC (when the logo was originally designed, as there are more now). The peacock is also looking to the right, often associated with looking ahead or forward.

6.Tour de France

tour de france

The Tour de France logo actually contains the image of a cyclist which can be seen in the letter ‘R’, with the orange circle symbolizing the front tire.

7. Sun Microsystems


Popular logo designed by Vaughan Pratt features four interleaved copies of the word sun and can be read from any direction.

8. Sony VAIO


The ‘VA’ of the Sony VAIO log has been made to look like an analogue signal, and the ‘IO’ resembles the numbers 1 and 0 – which represents a digital signal.

9. LG


The face seen in the LG logo is made up of the letters of the brand – with ‘L’ illustrating a nose, and ‘G’ forming the remainder of the face. Some people also claim it coincidentally looks like a modified Pacman symbol!

10. Pinterest


The point of Pinterest is for users to ‘pin’ web clippings onto their own customisable online board, so it’s no surprise that a pin has been incorporated into the letter ‘P’ in their logotype.

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